Within the world of today, media has become as necessary as food and clothing. it’s played significant role in strengthening the society. Media is taken into account as “mirror” of the fashionable society, infect,it is the media which shapes our lives.
The purpose of the media is to tell people about current, new affairs and to inform about the newest gossip and fashion. It tells about the people that are geographically divided.
The role of media has become a method of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues.
Media is responsible of :
- 1 information
- 2 education
- 3 entertainment
- 4 advertising
- 5 correlation of parts of society
Society is influenced by media in numerous ways. it’s the media for the masses that helps them to urge information a few lot of things and also to make opinions and make judgments regarding various issues! it’s the media which keeps the people updated and informed about what’s happening around them and therefore the world. Everyone can draw something from it.
Media has had a nasty effect on a generation, mainly because ,youth is strongly influenced by media. Teenagers and youngsters wish to follow the people ,who get recognized and do what they are doing to urge noticed. Sometimes, they specialise in bad a neighborhood of the media and strive to be a part of it. However, many aren’t succumbed to a lifetime of crime!
These are the items which get into Young civilian minds!
The media affects people’s perspective. an excessive amount of intervention of media in everything may be a matter of concern. Media are often considered as “watch dog” of political democracy. Through the ages,the emphasis of media on news has camouflaged. Media lately , tries to eye the news ,which could help them to sell the knowledge that’s gathered worldwide, in order that they might pave how of success and fame of their respective channels. Fm radios, newspapers, information found on net and tv are the mass medias that serve to scale back the communication gap between the audience, viewers and therefore the media world. For the sake of publicity and selling, important figures, their lifestyles are usually targeted. Unimportant and irrelevant news, that sometimes haven’t any importance are given priority and thanks to a reason or the opposite ,they catch on the minds of the viewers and during this ways many an times,important political,economical and sociological news get neglected and gradually,lose their importance!
No doubt,media has played significant role in making world a worldwide village and to scale back the communication gaps amongst the people living within the far areas but unfortunately,media lately has become a COMMERCIALIZED SECTOR,eying the news which are hot and good at selling.The goal is to realize the tv rating points.
I believe,if the media identifies its responsibility and work sincerely and honestly ,then it can function an excellent force in building the state .